According to foreign media reported yesterday, NFL and Verizon Wireless has signed a four-year agreement, the content in the mobile phone to play league live and highlights.
NFL is responsible for media strategy, senior vice president Brian Rolapp said in a statement: "We look forward to cooperate with Verizon Wireless, in order to provide the most extensive mobile phone fans watch the game experience." NFL, and Verizon Wireless have declined to the financial terms of the transaction to comment on However, according to media reports that included royalties and advertising expenses, the transaction value of 720 million U.S. dollars.
The deal allows Verizon Wireless to be a professional rugby league's official wireless provider, an increase in the number of mobile phone watch event. This agreement replaced the previous and the NFL transactions between Sprint Nextel, according to the agreement, fans can watch cell phone Thursday and Sunday night NFL broadcast by the NBC tournament, and the NFL Network channel and Red Zone Channel broadcast of the tournament.
Verizon Wireless said it will focus on 3G handsets available on the above, is scheduled before the end of 2013, in its 3G network coverage in all regions of the United States launched; At the same time, the company also plans in 2010 25 to 30 markets for the speed Faster 4G mobile phones to provide this service.